Rooted in Heritage, Woven for Today

At Auriflow, we celebrate the timeless beauty of heritage craftsmanship through thoughtfully curated fashion that blends tradition with contemporary elegance.
My journey with Phulkari began in an unexpected way. Although I wasn’t born in Punjab, life brought me there through marriage. It was in my new family that I truly discovered the beauty, history, and artistry of traditional Phulkari embroidery.

Watching my mother-in-law, Neelam Rajan, dedicate herself to her Phulkari dupatta business inspired me deeply. Her passion for preserving this beautiful craft and the care she poured into every handcrafted piece showed me that Phulkari is far more than embroidery—it’s a tradition passed down through generations, carrying stories of culture, love, and skilled craftsmanship.

That inspiration became the foundation of Auriflow.
Today, Auriflow is dedicated to bringing authentic handcrafted Phulkari fashion to women who appreciate timeless elegance, exceptional quality, and meaningful design.

Every collection is thoughtfully curated and handcrafted by skilled artisans using premium fabrics and intricate embroidery techniques, ensuring each piece reflects both heritage and modern sophistication.

Rather than following fast-changing trends, we believe in creating garments that celebrate tradition while fitting effortlessly into the contemporary wardrobe. Every stitch represents patience, artistry, and the dedication of the talented hands that keep this remarkable craft alive.
Whether you’re dressing for a celebration or simply embracing everyday elegance, Auriflow offers pieces designed to be treasured for years to come.

At Auriflow, every thread tells a story—of heritage, craftsmanship, and the inspiration that transformed a family’s tradition into a brand with a global vision.x